The Secret to Member Retention: Support Them Inside and Outside the Gym

The gym was once a chore—nothing but warehouse-style buildings filled with cardio machines and rows of free weights. Sure, they gave you all the tools you needed, but it was always a one-size-fits-all approach.

Somewhere down the line, people grew tired of shuffling through the same everyday grind. They wanted more, and rightfully so.

No longer is it good enough to offer just a gym. People want the experience, too.

It’s no surprise that the American College of Sports Medicine’s Health & Fitness Journal showed that the hottest fitness trends for the year 2020 are:

  1. Wearable Technology

  2. High Intensity Interval Training (HIIT)

  3. Group Training

These 3 indicators suggest that people are clearly hungry for lifestyle changes. The word fitness no longer means just an hour in a gym, three times a week. It means offering nutrition help. It means strategizing a healthy work-life balance, managing stress, and finding support systems of like-minded people who will motivate, inspire, and keep you on the right track.

In other words, people crave a holistic approach to fitness that reaches every aspect of healthy living and inspires real changes within themselves.

As a gym owner in today’s competitive climate, client retention means listening to the wishes of your potential clients. It means offering solutions that won’t tie them down to a physical space. That may seem easy enough at first glance, but the difficult part comes with finding an adaptable technology that serves your members the way you want it to.

But there are so many choices out there. Where do you start?

Offering digital instruction just isn't enough these days. The COVID-19 pandemic taught us that. Both members and trainers need more—open lines of communication, a thriving community, competitive tools, and of course, accurate biometrics that make it all possible.

Cyborg's platform checks every box from that list. We made sure that our technology was built for holistic programs that provide accessibility to trainers and gym-goer both in the gym and on-the-go.

Not to mention, Cyborg is the only platform in the industry to actively merge benefits of social media with the biometric analysis you’ve come to expect from fitness tech. It not only offers the competitive fuel to gamify and connect more members in your physical space, but also preserves the relationships you may have during time away.

No more excuses. We have everything you need to keep your clients on track 24/7/365. With a toolbox like Cyborg's at your disposal, you can get back to focusing on what you really care about—helping your clients feel better, get stronger, and live healthier for the rest of their lives.

Interested? Download the Cyborg app HERE and give it a go. It's free!

Ready to get your squad rolling? We’ll give you the rundown and set you up with all the details you need. Just email to get started!

Cyborg are the makers of the first social network for fitness. Founded in 2018, they were winners of NHTA’s TechOut competition, focusing on empowering users by building community and providing concise metrics on an easy to use platform. Cyborg shares 50% of revenue with channel partners like boutique fitness facilities, studios, teams, and clubs and are located in Manchester, New Hampshire. Check out for more.


Thompson, Walter R. Ph.D., FACSM WORLDWIDE SURVEY OF FITNESS TRENDS FOR 2020, ACSM's Health & Fitness Journal: 11/12 2019 - Volume 23 - Issue 6 - p 10-18 doi: 10.1249/FIT.0000000000000526

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